Can you design an experience?

Companies can only control their products. The really consumer-centric companies also have gained knowledge about and empathy for their users (their personality, dispositions, moods, needs, and and so on). It is only when you develop products and services based on such knowledge and when you constantly track consumer feedback and adjust accordingly, can you HOPE […]

UX is the alchemy of feelings

I like to think of UX as (literally) creating a feeling. And I envision it in 3 tiers like that: 3. Bad UX Physical: ineffective; barely or does not accomplish advertised function in a way the user expects it to Emotional: leaves user feeling frustrated 2. Good UX Physical: effective; elegantly accomplishes advertised function exactly […]