Singapore, seldom seen

Somewhere in Hougang heartlands, rows and rows of nondescript high-rise flats house the working class of Singapore and a community of forgotten old people whiling away a morning and an afternoon. Everyday. Nothing’s on. Their lives are an antithesis of bustling business centres, teeming shopping malls, an overly bright cityscape and busy executives who walk […]

What backpacking can teach you about user research

  A few months ago, I came across this article which is really an excerpt from Jan Chipchase’s book Hidden in Plain Sight.   He tells us by far the most fruitful way of conducting user research is extreme immersion. It is like backpacking, except you’re working. Instead of checking your research team into a […]