What backpacking can teach you about user research

  A few months ago, I came across this article which is really an excerpt from Jan Chipchase’s book Hidden in Plain Sight.   He tells us by far the most fruitful way of conducting user research is extreme immersion. It is like backpacking, except you’re working. Instead of checking your research team into a […]

Can you design an experience?

Companies can only control their products. The really consumer-centric companies also have gained knowledge about and empathy for their users (their personality, dispositions, moods, needs, and and so on). It is only when you develop products and services based on such knowledge and when you constantly track consumer feedback and adjust accordingly, can you HOPE […]

UX is the alchemy of feelings

I like to think of UX as (literally) creating a feeling. And I envision it in 3 tiers like that: 3. Bad UX Physical: ineffective; barely or does not accomplish advertised function in a way the user expects it to Emotional: leaves user feeling frustrated 2. Good UX Physical: effective; elegantly accomplishes advertised function exactly […]

42 Days of UI – Day 3

Left: Original; Right: Replica Months ago, I came across WTHR on some UI sharing community and paid for it immediately just because it is so pretty. Elegant and subtle with whimsical animations – the ‘scale’ swings behind the coral red needle like an actual old-school weighing scale. For a few days, I loaded the app […]